Build a Brand, New Partnerships, Community Recognition
When you build your own event, you are investing in the future of your
brand, and establishing unique relationships with the community, business
stakeholders, and the public sector.
You can connect your product with the right cause...or your product
with the right audience.
You control the message, the visibility, the content, and the participants.
When the event succeeds, the greatest financial and marketing benefits
Of course, owning an event requires special skill, upfront financial
commitment, and careful planning and execution. Most of all, it requires
the patience needed to build an audience and community presence, a process
that often requires two to three years to reach maximum volume and continued
Event Marketing Group can help you decide whether your own event is
the best way to reach your strategic objectives. If it is, we can help
you make it happen smoothly, successfully and easily all the way.
Our team will walk you through a carefully structured process to:
- Define your goals
- Create and test an event concept
- Build a step by step plan and calendar
- Establish a realistic budget and funding matrix
- Find and negotiate with partners and sponsors
- Develop location and vendor relationships; negotiate for the best
- Provide complete marketing and promotions services, from ticket sales
to media relations
- Provide complete, turnkey on-site operations and staffing
- Measure results and provide comprehensive recap reports as needed